PANTONEŽ Guide to Communicating with Color -
Use the PANTONE Guide to Communicating with Color to make your colour choices credible, predictable and effective. Filled with hundreds of colour combinations and illustrations, this book is based on consultant Leatrice Eiseman's popular seminars on the psychology of colour. Apply these essential guidelines and illustrations to all your projects - branding, packaging, point-of-purchase, advertising, signage, logos, web sites and more!
With this useful guide you'll find everything you need to make colour work in your designs - from valuable colour terms to a chart for converting PANTONE spot colors to HexachromeŽ and process formats. Created especially for anyone interested in the psychology of colour and meaningful colour combinations, this guide uses Pantone's universally utilised colour systems to ensure that colour comes out just the way you like - no surprises.
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